06 окт. Case Study: Tavex — Gen Z TikTok Persona, Built on Insider Knowledge and Upgraded in the Field
A native, trust‑first TikTok program launched with 25+ videos in two months—born from insider domain knowledge—and then elevated by Tavex’s own team to scale consistently.
Context
Tavex operates in precious metals (investment gold and silver) and currency. Trust happened fast because our founder, Hristo, previously worked at Tavex and already understood the business model, compliance nuances, and the real customer questions. The starting point on TikTok was minimal; the goal was a native voice with clear educational value for Gen Z and younger Millennials.
Objectives
Launch a human, non‑corporate TikTok identity. Educate with short, clean videos that demystify gold, silver, and currency. Build a simple, repeatable system Tavex could later operate and improve internally.
Strategy
We led with a persona‑first, education‑forward approach: a relatable on‑camera voice delivering micro‑lessons, myths vs facts, and “how it works” explainers. Packaging was platform‑native with two‑second hooks, bold captions for silent autoplay, on‑screen headlines, and fast pacing. Everything was systemized—batch scripting, batch shoots, templated edits and captions—to sustain a 3–5x/week cadence without burning out.
Execution (Launch)
Over the first two months we produced 25+ videos. The visual language kept tight framing, brand‑consistent color and type, and simple overlays for price and volatility context. Distribution was TikTok‑first, with selective cross‑posting to Reels and Shorts and active Q&A replies to fuel follow‑up videos.
@tavex.bg teamwork makes the dream work 👯♀️ #tavex #новаработа #злато #съвети #валута #финанси #българия #инвестиции #кариера #офис #колеги #пари
Deliverables
We defined the persona and on‑camera scripting framework, produced 25+ launch videos, and delivered a templated edit and caption system with a posting cadence guide and Q&A workflow.
Results (Snapshot)
Tavex and MAD Stories worked together for just two months and achieved significant TikTok growth: the account gained 3.5K+ followers from a launch set of 25+ videos. This rapid, successful kickoff jump‑started their in‑house social process and gave the team a strong foundation to keep building the brand—later upgraded by Dilyan, Ivan and their team.
What Made It Work
Insider knowledge reduced trial‑and‑error and ensured compliance‑friendly, value‑first topics. Native, education‑forward packaging made the content feel like it belonged on TikTok. Systemization meant Tavex could keep improving internally—and they did, under Dilyan with Ivan’s contribution.
Handover and Upgrade (Credit Where It’s Due)
After we proved the system and initial traction, Dilyan took over inside Tavex and significantly upgraded the engine, with excellent input from Ivan. Their operational improvements, sharper topic selection, and on‑camera evolution took the account to the next level. We explicitly credit Dilyan and Ivan for outstanding work after the handover—this is a real example of an agency‑built system thriving under an in‑house team.
Relationships and Long‑Term Impact
The collaboration turned into friendship. We recorded a high‑value podcast conversation that we will link on the case study page. There is also an earlier podcast with founder Max Baklayan that adds context to Tavex’s philosophy and brand. It is important to note that Tavex was the company that first discovered Hristo’s creative potential; Max mentored him early on and was the first to see him as a future Creative Director. The values and lessons from that period carry directly into MAD Stories’ approach today.