BORO PURVI – Като На Шега (Official Video)
Category
Music VideosFor the first time in his career, BORO PARVI chose to bring his family into a music video—and he trusted MAD Stories to capture it. As long-time fans, our team embraced the brief with sensitivity and heart. The result is a super‑natural, candid‑style love story that keeps the spotlight on real connection, wrapped in cinematic visuals that never feel forced.
Approach
Creative: Candid, documentary‑leaning treatment; real moments over staged scenes; intimate framing to center family bonds.
Cinematography: Minimalistic camera work with gentle movement; selective stylized lighting used to feel invisible but emotionally supportive.
Production: One‑day shoot across three locations in and around Sofia, planned for agility and authenticity.
Post: Warm, filmic grade and soft contrast; subtle pacing to match the track’s emotion; restrained transitions to preserve realism.
Challenge
The shoot day was cold, yet the story needed to feel warm and full of life. We solved this by designing a cozy lighting approach on set and reinforcing it in color grading—dialing in skin tones, warmth, and texture to create an inviting, intimate atmosphere.
Deliverables
- 1× Official Music Video (YouTube master, 4K)
- 9:16 teasers/reels and Spotify video
- Still Images
Credits
Production: MAD Stories — https://madstories.eu
Director: Hristo Georgiev
Director of Photography: Ventsislav Todorov
Gaffer: Mihail Ivanov
Editor: Devina Vasileva
Colorist: Marieta Farfarova
BTS: Krasimir Tutekov
Make-up: Victoriya Kitanova
Artist Website: https://borobachkadosta.com
