ECONT — High‑Quality TikTok Profile Launch for a New Service

Not your typical TikTok story.

Econt Bulgaria wanted to introduce new mobile app functionality with content that feels native yet premium. Over two months, we produced 20 vertical videos that showcased real day‑to‑day use cases—balancing brand consistency with an intentionally non‑trendy, distinctive style.

@econt_official Остани в играта. Заяви куриер в приложение Еконт и изпращай от дивана. #еконт #приложение #заяви #куриер #еконтзавинаги #доставка #игра ♬ original sound – econt

Campaign Execution

Format: 20 vertical videos (9:16) designed for TikTok, suitable for cross‑posting

Focus: Practical, everyday scenarios that highlight the app’s utility

Style: Professional yet authentic—cinematic capture that mimics phone‑filmed content

Gear: Netflix‑approved cinema camera, lenses, and techniques tailored to a native mobile look

Brand: Fully aligned with Econt’s guidelines while sidestepping typical TikTok trend formats

Strategy and rollout

We built the content plan around real life, not trends. Using an editorial calendar keyed to natural moments—Christmas, New Year planning, back‑to‑work routines—and everyday tasks like sending gifts, returning items, picking up parcels, or coordinating deliveries, we framed each video as a quick, useful micro‑story. The tone was fun but clearly informational: every piece shows exactly how the new app feature solves a specific situation in a few taps. We produced in two agile batches across a 2‑month window: batch 1 validated hooks, formats, and visual language; batch 2 scaled what worked with tighter pacing, clearer CTAs, and variant intros for A/B testing. This approach gave Econt a native TikTok identity at launch—authentic, utility‑driven, and easy to boost for paid—while steadily “pulling” users in through relatable scenarios rather than pushing product.

@econt_official Когато не ти се излиза навън… Еконт идва при теб. #еконт #приложение #заяви #куриер #еконтзавинаги #доставка #времезатеб☕ #заявилуриер #дъждовенден ♬ original sound – econt

We executed in two agile batches across 2 months:

Batch 1: Validate hooks, intros, and visual language; test length, pacing, and CTA placement
Batch 2: Scale what worked—tighter cuts, variant openings for A/B, clearer on‑screen guidance, and captions optimized for silent autoplay

Creative system (how we made “premium + native” work)

• Camera craft to feel like phone footage, with controlled light and framing for polish (although we used Netflix approved camera gear)
• UI inserts and over‑the‑shoulder angles to make steps obvious
• On‑screen prompts and micro‑captions for scanability
• Color, type, and motion accents aligned to Econt’s brand

Results

Strong organic engagement out of the gate
Scalable assets for paid distribution
A clear, on‑brand TikTok identity established at launch