Rapsody Travel Bulgaria — 5‑Year Partnership Across 3 Continents: Travel Films, Shorts, and Paid Social

An insane volume of work, built over years.

We partnered with Rapsody Travel to produce travel films, hundreds of shorts, and always‑on paid social—delivering campaigns across 3 continents.

A 5‑year collaboration focused on growth through story‑driven video and high‑velocity social.
From immersive destination films to snappy, platform‑native shorts and conversion‑ready Facebook ads, we helped Rapsody reach new audiences and turn attention into bookings—adapting formats for different regions and traveler profiles.

The Challenge

Scale and consistency: Keep a nonstop content pipeline through seasonality, destinations, and changing offers.
Multi‑market relevance: Package stories and offers for different audiences across 3 continents without losing brand voice.
Funnel coverage: Balance “dream” content (awareness) with action‑oriented ads and itineraries that convert.
Production realities: Film in dynamic travel environments and still deliver polished, on‑brand assets fast.

Approach

Full travel films: Cinematic aftermovies that capture the essence of each destination and traveler journey.
Hundreds of shorts: Vertical and square edits designed for Reels/TikTok/Stories with native pacing and captions.
Facebook/paid social: Offer‑driven creatives, rapid A/B testing on hooks, thumbnails, and CTAs.
Editorial system: Per‑destination story beats (arrival → highlight moments → must‑do tips → call to action).
Modular assets: Reusable footage libraries and graphics packages to accelerate new campaigns.