Wild Lunas — Brand Trailer + 3‑Month Strategic Build (Marketing Foundations)

A brand born from wild femininity. We created a cinematic brand trailer for Wild Lunas sportswear and spent three months working closely with their team to build in‑house marketing processes, content operations, and the base for organic and paid growth.

Overview

Wild Lunas sportswear is created in the spirit of femininity—honoring the multifloral palette of our emotions and strengths. Minimalist designs that feel like a second skin—stunning design, high quality, absolute comfort and functionality.

Our work had two pillars:

• A high‑end brand trailer filmed in a remote location in Rila Mountain, Bulgaria.
• A 3‑month strategic engagement to establish the team’s in‑house marketing foundation: content planning, production workflows, organic and paid campaigns, and brand voice consistency.

The Challenge

• Capture the essence of Wild Lunas—minimalist design, second‑skin comfort, and wild femininity—in a single, memorable trailer.
• Build durable marketing processes for a growing brand: predictable content, native social presence, and paid campaigns that scale without losing authenticity.

Brand Trailer — Production Notes

• Location: Remote Rila Mountain, Bulgaria
• Logistics: Overnight expedition; crew traveled on foot and camped with ~1500 m elevation gain to capture first‑light scenes
• Wildlife: Filmed in natural habitat with wild animals present
• Cinematography: Natural light, sweeping landscape frames, movement‑led shots that mirror the clothing’s fit and flow
• Direction: Quiet strength over spectacle—feminine, elemental, and free
• Sound/Music: Organic textures and restrained score to let movement breathe
• Outcome: A cinematic brand piece that introduces Wild Lunas as premium, purposeful, and close to nature

3‑Month Strategic Collaboration — What We Built

• In‑house marketing process: Editorial calendar, briefing templates, approval flows, asset libraries
• Content marketing: Always‑on social pillars (education, product, community, behind‑the‑scenes), short‑form video system
• Brand & tone: Messaging guardrails, on‑screen graphic language, thumbnail/look system for consistency
• Organic presence: Platform‑native formats; cadence and repurposing rules
• Paid campaigns: Offer/creative testing for performance ads; landing flow recommendations; creative variants across 9:16, 1:1, 16:9
• Handover: Playbooks and SOPs so the Wild Lunas team could run with it

Results

• A flagship brand trailer that anchors the Wild Lunas story across site and socials
• Repeatable content engine and assets the team can scale internally
• Ready‑to‑run creative system for both organic and paid distribution